Live Music Archive

Traditional radio airplay, standard brick and mortar distribution and being signed by a major record label are no longer the only means of getting your music noticed. Thanks to digital distribution and the massive appeal and simple access to the Web, unknown musical skill now has a opportunity at real success. Additionally the indie musician is not stuck with the costs of making an entire compact disc. They could make a single and post it on the Web, gaining huge success from one song.
With a little know how and marketing sensibility any upstart musician or experienced musical act could now achieve success, amazing success in fact on their own. Recently, while a guest on the Sirius Satellite Radio Show The Good Life, I spoke with the host who related me that his two teenage boys get most of their music off the Web and never listen to regular radio anymore.
Why? Because they could capture music from acts they wouldn’t be allowed to listen to on traditional radio. They’re tired of the same old artists and singers being played over and over again. “ Most do not have any skill ; they’re just showpieces.” This isn’t the 1st or the final time I have heard that statement from teenagers and adults a like.
For the indie artist who wants to reach a broad er market (and you must have a wonderful product) and receive more exposure for their product on the Web, the 1st thing you need to do is market, guerrilla market and then market some more. How do you do that? There are a lot of ways that I mention in my book, The Indie Guide to Music, Marketing and Money, but here are several simple suggestions:
* Join music boards and start in on the discussion. At the end of each of your posts make sure to put who you are and your web site. Add something to the conversation, do not spam. Write endorse ful hints and post them on the boards, etc. If the boards do not allow tags but they do allow you to post your email address, make sure it’s something with your web site at the end. Have a real email address but DON’T use your main email because it will be spammed. Something like mine: raeofhope@jacirae.com
* Establish networking at local/regional musician meetings and songwriter/ musicians forums in your region. You could find them on the Web. These meetings host musicians such as yourself who event on a regular basis to discuss the music scene and present their latest creations. It’s furthermore a amazing place to get the pulse on performances you could join in on and new marketing ideas.
* You know all that annoying spam snail mail you receive with pre-paid postage envelopes inside? Why not save the envelopes and put a little note inside that states since they were kind enough to share their information with you, you are returning the favor. furthermore, with any bill or any correspondence you send out that is official, include a one sheet or little card that has a blurb about you and your music (watch the weight; you do not want to add more postage). Ensure to put your web site on whatever material you have.
* Establish your own podcast and post it on all the podcast web site s.
* Why not send your music to diverse podcasts. Ask permission 1st. Send them to your web site where they could hear a sample or two; and If the y are receptive to playing your music on their podcast, send it along. If the y use your music in their podcast, you could have gained new fans and sold more compact disc s.
The most important thing you could do is to play live. Go to Wal-Mart, Starbucks and other local/regional shops and ask if you could put on a free concert there. Anywhere and any place that will let you play, do! Ensure to have a sign up sheet where people could sign up for your newsletter. Then create a newsletter and send it out once a month at the most. This is a form of “Buzz Marketing” furthermore known as “Viral Marketing.” At the end of the letter make sure you include your webpage of course. Tell your fan base they could pass it along to whoever they want.
This is a truly very tiny list of things you could do. The time for the indie musician is now. Take advantage of it!
Jaci Rae’s grit and determination have brought her from an impoverished childhood to a career as an award-winning singer, No. 1 best -selling author and entrepreneur who has toured around the world. Jaci shares her down-to-earth recommenndation as the relationship advisor/expert/dating coach for igniteromance.com, savvymiss.com, lovingyou.com, loveisgreat.com and lsinglescafe.net
She is the author of The Indie Guide to Music, Marketing and Money, as well as Winning Points With The Woman In Your Life One Touchdown At A Time, Shop for a Day with Jaci Rae How to Get Nearly Anything for Free (not published yet) and Collista’s Search for the True Meaning of Christmas (not published yet).