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Viral Marketing- Internet Success

Posted by Music Archive | Posted in Online Music | Posted on 18-09-2009

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Traditional radio airplay, standard brick and mortar distribution and being signed by a major record label are no longer the only means of getting your music noticed. Thanks to digital distribution and the massive appeal and simple access to the Internet, unknown musical talent now has a occasion at real success. Additionally the independent performer is not stuck with the expenses of making an entire CD. They may make a single and post it on the Internet, gaining very big success from one song.

With a little know how and marketing sensibility any upstart performer or experienced musical act may now achieve success, exceptional success in fact on their personal. Recently, while a guest on the Sirius Satellite Radio Show The Good Life, I spoke with the host who related me that his two teenage boys get the majority of their music off the Internet and never listen to regular radio anymore.

Why? Because they can secure music from acts they wouldn’t be allowed to listen to on traditional radio. They’re tired of the same old bands and singers being played over and over again. “ Most don’t have any talent ; they’re just showpieces.” This isn’t the 1st or the final time I’ve heard that statement from teenagers and adults a prefer.

For the indie artist who wants to reach a broad er market (and you must have a good product) and receive more exposure for their product on the Internet, the first thing you need to do is market, guerrilla market and then market some more. How do you do that? There are a lot of ways that I mention in my book, The Independent Guide to Music, Marketing and Money, but here are several easy suggestions:

Join music boards and start in on the discussion. At the end of each of your posts make sure to put who you are and your website. Add something to the conversation, don’t spam. Write endorse ful hints and post them on the boards, etc. Assuming that the boards don’t allow tags but they do allow you to post your email address, make sure it’s something with your website at the end. Have a real email address but DON’T use your primary email because it will be spammed. Something prefer mine: raeofhope@jacirae.com

Establish networking at Regional musician meetings and songwriter/ musicians forums in your region. You could find them on the Web. These meetings host musicians such as yourself who gathering on a regular basis to discuss the music scene and present their latest creations. It is furthermore a great place to get the pulse on concert you could join in on and new marketing ideas.

• You know all that annoying spam snail mail you receive with pre-paid postage envelopes inside? Why not save the envelopes and put a little note inside that states since they were kind enough to share their information with you, you are returning the favor. furthermore, with any bill or any correspondence you send out that’s official, include a one sheet or little card that has a blurb about you and your music (watch the weight; you do not want to add more postage). Make sure to put your website on whatever material you have.

• Establish your own podcast and post it on all the podcast website s.

Why not send your music to different podcasts. Ask permission first. Send them to your website where they could hear a sample or two; and If they are receptive to playing your music on their podcast, send it along. If they use your music in their podcast, you could have gained new listeners and sold more compact disc s.

The most necessary thing you could do is to performance live. Go to Wal-Mart, Starbucks and other Local shops and ask if you could put on a free performance there. Anywhere and any place that will let you play, do! Ensure to have a sign up sheet where people could sign up for your newsletter. Then create a newsletter and send it out once a month at the most. This is a form of “Buzz Marketing” furthermore known as “Viral Marketing.” At the end of the letter make sure you include your webpage of course. Tell your fan base they could pass it along to whoever they want.

This is a  profoundly very tiny list of things you could do. The time for the independent artist is now. Take advantage of it!

Jaci Rae’s grit and determination have brought her from an impoverished childhood to a career as an award-winning singer, No. 1 perfect -selling author and entrepreneur who’s toured around the world. Jaci shares her down-to-earth advice as the relationship advisor/expert/dating coach for igniteromance.com, savvymiss.com, lovingyou.com, loveisgreat.com and lsinglescafe.net

She is the author of The Independent Guide to Music, Marketing and Money, as well as Winning Points With The Woman In Your Life One Touchdown At A Time, Shop for a Day with Jaci Rae How to Get Almost Anything for Free (not published yet) and Collista’s Search for the True Meaning of Christmas (not published yet).

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