Live Music Archive

Ideally each page of your web site ought to serve a specific purpose. The primary purpose of the sales page for your cd is to sell the cd.

If have a page with Google Adsense, the primary purpose is to generate money by to get people to click on the advertisement. If its not an vital part of the process, don’t load up the page with unnecessary things like animations or sounds. This will only distract visitors from achieving the task laid out for them, ie. buying your product.

Following are some pointers to include in your website and the primary purpose of each.

1) Main Page – The main pages is a general landing page to funnel visitors to varying areas of your website. Create a clear and easy navigation process linked to the other pages of your website. *If you use Javascript for navigation, place text link at the bottom. This ensures that search engines will be able to spider your website properly. You could furthermore use this page to feature your cd, music samples and other offer s.

2) Order Page(s) – Start a sales letter for each item that your are selling. Tomorrow we will go over some copywriting tips to build a successful order page.

3) Press Releases – This section is where visitors might read 3rd party articles published about you, growing your credibility and exposure.

4) Contact Information – This is so individuals can get a hold of you to book shows, ask questions about products, collaborations, interviews or other opportunities (you never know). Include as much contact information as possible, like your phone, cell, mailing address, email etc.

5) Privacy Policy – Complies with privacy laws if your are collecting any of information about your customers/visitors. This also stimulates to build trust and individuals will give their information more freely. Here’s a link to a privacy policy generator. http://www.the-dma.org/privacy/creating.shtml

6) Electronic Press Kit – This is where you refer the media to conveniently download an information package about you. Here is some tips on what you may include:

*Biography

*Demo tunes

*Pictures

*Reviews/Testimonials

*Sideshow Of Photos

*Video or Film Footage (Windows Media or Quicktime format)

Establish a biography with pictures in .pdf format and make it available for download. You might use the Writer program contained in the free Open Office Suite http://www.openoffice.org to do this. Open then program type (or paste) in your biography and insert pictures. When your done go to File > Export As PDF.

7) Lyrics – Allows fans to get more familiar with your music. additionally adds content to your web site which will get select ed up by the search engines if it has an incoming link form your central page or somewhere else.

Biography – On your bio page sections listeners read about you and see your pictures. A sideshow of your photos at times adds a good touch.

9) Concert Listings/News – Keep your audiences and website visitors updated with the latest news about your performance s/shows, interviews, appearances ond other topics of interest.