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Real World Marketing Marketing For Musicians

Posted by Music Archive | Posted in Live Music Archive | Posted on 17-08-2009

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Are you a artist, singer, songwriter or artist thats wondering how you can make resources with your Independent music before you even get a record deal? Well if you have, you are reading the write article. In this series I am going to share with you a couple of ways you can make resources with your music and your also going to learn a few strategies to stimulate you make even more resources with your Independent music.

Let me start off by telling you that the perfect way to make money with your Indie music is by selling it directly to your audiences instead of trying to get distribution into the music stores or selling on iTunes (by the way, you will want to get distribution and sell on iTunes), I am just saying selling direct to audiences is better and you get more money doing it this way (which is vital, right?).

So now you’re wondering, How do I sell straight to the listeners? It’s not like you’ve your own store, right? Well, here is a hint, its staring you in the face right now…. that is right, the Internet ! The Internet is the most important way to make resources with your Independent music! Here are several reasons why the Internet is such a exceptional vehicle to use to sell your Independent music.

1. You’ve a group of people who’ll instantly buy your compact disc  when released

2. You could have your CDs selling with al the majority no effort on your part, just collect the resources and ship the CD.

3. You get more bang for your buck, advertising and marketing wise.

4. You might have other people sell your CD  for you and only pay them when they sell the CD s!

How wonderful is that! Those are just several of the wonderful things about selling your music Web using the Web. By the way, you do not even have to have a complete compact disc  yet in order to this. Of course it would be better if you did have a whole compact disc, but what Im, saying is that you might sell the singles as you complete them.

To find out what you need to get started selling your compact disc  Online, check my other article titled What You Need to Make Money With Your Independent Music Online. Till next time.

What is everybody’s preferred radio station?

Answer — W.I.I.F.M.

What’s In It For Me? What do they get by being your fan? Your client? Your Media people are going to want to know why they ought to book you. audiences want to know why they ought to continue assist ing you and buying your discs. Your booking agents want to know why they ought to continue to find shows for your band. The perfect way to keep them hooked is to tell them What’s in it for them.

Many people are inundated with massive amounts of information. In order to keep them tuned in to your message is to

1) remind them you exist and

2) to Keep it tell them what they’re going to get.

The majority of individuals in this world are motivated by two things: Fear and Greed. Fear of losing something and the Greed of gaining something. The trick is to keep it short and sweet and above all easy. K.I.S.S. Keep It easy Stupid.

You will have a divergent message for your audiences. Possibly more entertaining, light hearted, fun. Your Agents are going to want to hear something professional, responsible, business- prefer. Your Media and Press contacts will want to hear a new twist, public relations, something anybody at all could use to reach the wide st readership.

Here’s another way to keep your reader interested: Use the word “You” instead of “I”.

For example: “I could really get many people to your club if I could get booked there next month” does not work as well as “Your fans will be on their feet and screaming for more when you book our popular band now selling out rooms thru out the Midwest.”

An additional idea would be, “I’llget a brand new DVD out in the mail tomorrow” can be vary d to “You will be receiving your free DVD as soon as you fax back your info.”

These can be just semantics but when you start using them, you will see an increase in your responses. This will create momentum. When you start getting more calls, u will eventually get more gigs. excellent performances will bring in more listeners which will get you better band bookings from the agents. can you see it?

When you start locating better gigs, two things will happen. You will be able to charge more on every performance and you’ll be getting so a lot of concert able to turn down work.

We have all been around the block once or twice in the absence of our Mommies here. Or as the saying goes “You might not Dazzle me with Brilliance nor Baffle me with Bull“. Cut to the chase. Give it to me straight. Please do not think that I’m really going to believe you are ready to take the music world by storm if you are playing pool halls and coffee shops. Keep it real. Base your articles and publicity material in the Real World. You and I are not going to fall for B.S. What makes you think anyone out there is any different? Tell it prefer it is. Just add a little sizzle to the steak. Keep your marketing and press statements rousing and entertaining. we are in the business of fun.

Feel free to be a little wild and outlandish. It’s okay. individuals will not mind. We’re in an industry where individuals are looking for an escape. Let them have it to take their minds off of things. It keeps us in business. Just keep it real. Take your picture with a donkey for promo. Just don’t be the donkey.

Commit to at least six(6) months to any marketing campaign

Do not think you’re going to hit a homerun every time. Build slowly and look to just get on base. A walk is as wonderful as a hit. You need to give yourself time to find out what works. Once you do, then do that over and over. Just be sure to try as many varying marketing pieces as you might afford. Try postcards and Google Ad Words at the same time. See which one works better. Change your message to fit varying demographics and target markets. Use your creativity to get their attention. There has been a performer that sent me their promo. I had about 50 bands sending me stuff for this festival and I opened theirs’ 1st because it has been not prefer all the other packets I has been getting.

It was kind of lumpy. Inside was a Nerf Ball with the band’s name on it. Only it was really small and when you got it wet it got really big. all of us were whipping this thing around the office and throwing it at each others’ heads. One time all of us named the performer following the promotional item all of us had in stock. It was a refrigerator magnet made of knotted ropes in the shape of the letter ‘Y’. So all of us called the performer “Why Knot”. A bottle of aspirin inside and envelope might accent your opportunity headline that might something along the lines of, “Did that last performer you hire give anybody a headache?

Be sure to stay within the bounds of the law and there is no limit to what your fertile imagination could come up with to hook them. These pointers for booking performances and creating better paying music career are found in the breakthrough new book available at our Web site. Just look at the link below. There you’ll find a step by step formula for creating music performances.

We’d love it if you check it out. Either way, I certainly hope you thought of ways you might find gigs that pay the most resources doing what you love – making music.

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