Live Music Archive

Promoting your music On-line has never been as simple as it’s now. In 2008. And for fans and artists a like, this is incredibly inspiring.
Why is music promotion easier now for the average musician, performer and songwriter? Why was it hard before?
There are two key reasons why music promotion was hard before.
1st ly, music production and distribution was largely the domain of five big record organizations.
Between them they controlled a catalogue of some 3.5 millions tunes (2004). This catalogue of tunes took over seven decades to compile. And they were only rising their catalogue by a negligible 36,000 or so albums each year.
Secondly, their power was based on controlling an offline based, bricks and mortar music business where fans purchased expensive compact disc ’s from record shops.
How simple do you think it was to get your tunes noticed, produced blockbuster-marketed in those times?
Why is it easier now?
Mark Vidler, of Go Home Productions in the United Kingdom, summarizes the rewards of the new music environment.
“You do not need a distributor, because your distribution is the Web. You do not need a record label, because it’s your bedroom, and you do not need a recording studio, because that is your computer. You do it all yourself.
In just 37 words, a musician has just related you what things have vary d.
Web marketing pioneer, Mark Joyner, observes on his simple ology blog that “You do not need a label. You do not need an agent. You do not even need a huge budget. Some people do this on a zero-dollar ad budget.
In just 27 words, a marketing maven has given you three success secrets for promoting your music On-line.
Let us put the experts aside for a second and bring it back to you, the songwriter, the musician, looking to make music to share with fans.
In the beginning when you are holding down a day job, scores and 100’s of fans will make you feel famous.
When you have played to 100’s then you will want to play to thousands of fans. When thousands have viewed your videos or downloaded your music, then it will feel normal to shoot for millions of video views, downloads and sales.
And you know what? In the Web age, going for millions of fans is just that: normal.
Let us look at just one specific Web development that underlines the new normal.
MySpace started in February 1999. In February 2008, MySpace has musician profiles numbering 13.4 millions. Musicians typically register for three profiles so 13.4 million profiles actually represents around 4.45 millions musicians and bands.
That’s quite several.
Each profile offers their visitor an average three tunes to listen to. Which means that on MySpace.com alone, there are about 13.4 million tunes posted.
That’s 13.4 million tunes.
Did you notice what just happened? In nine years (less than one decade) MySpace has compiled more tunes faster than the record organizations.
Nearly four times more tunes seven times faster!
What a record company nightmare. Worse, this is only one Website that is buried them. What about all the other music web sites?
iTunes for example, are up to a million paid music downloads. Daily.
Has the game vary d or has the game vary d?
Has promoting your music On-line just got easier or has it just got easier?