Music – The Unseen Marketing Force
Posted by Music Archive | Posted in Live Music Archive | Posted on 08-10-2009
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Have you ever pondered music? I do not mean thinking about the notes or the beat or the even the instrumentation. I mean have you pondered it?
To ponder: to weigh carefully in the mind; contemplate thoughtfully: He pondered his next words thoroughly.
Think about what music is. It’s intangible. It’s really indefinable. It has no shape, yet it shapes thoughts. It has no function of its own, yet somehow helps us function
Music has the power to stir emotions…
…And of its own accord cannot fulfill any of them. It is not important to perform our daily duties, but how many places of business do you find with no music. I certainly do not recall many. Music cannot comb your hair, brush your teeth, or tie your shoes, but it might ease you through those mundane tasks and make you forget about the time.
You do not need words to enjoy music. You do not need status. You do not even need individuals around. It isn’t poured from a bottle, shaken from a cannister, or even dolloped from a 5 gallon bucket. Still; it may be as refreshing as champagne, spicy as cayenne, and rich and decadent as gold ring homemade vanilla ice cream. (you Texans will really know what I mean by that final reference)
Music appeals to fewer than our five senses, but it likewise appeals to more than our senses. When you study musical structure, it makes optimum logical sense. But when you try to explain why it “moved” you, wonderfully often you can’t quite convey it satisfactorily.
It was not because it smelled, tasted, felt, sounded, or looked so wonderful. It was what it did to your cerebral cortex. Or can be it hit you in the “gut”, but it did not actually hit you, and it was not actually your “gut”. See what I mean? You cannot put your finger on it. In fact you cannot touch it at all. You just know. You know?
Why in the world am I going on and on about music? Thanks for asking.
Music is a form of creative copy, too. It’s an al the majority optimum way to ingrain an idea into the minds of your target market. Because without exception there has always been this common chord. ( like my musical metaphor?) people love music! No surprise… It’s extremely versatile, dependable, believable, and yet inexplicable.
I am also a songwriter. I take the same octave countless other musicians use and create my little piece of semi-immortality to satisfy…what? Me? an listeners? A paycheck? All of the above? None of the above? The answer is yes to all the questions. I have written tunes for each of those purposes. And each one has been satisfying in its own way because each one involved the intangible little friend of mine. Music. I am not sure why I am so moved by this unseen companion, but I do know this:
Music is a gift from God. It, and your thoughts, could never be stolen from you, forced out of you, or driven away from you…as long as you want it; you have got it. How incredible is such a gift. Yeah, we could live without music, but
It wouldn’t be nearly as joyous an existence.
To your musical satisfaction

