Live Music Archive

For a few years now I have embraced the differs and the new social media tools that the Internet has offer d to increase music marketing techniques. Not withstanding the apparent prefer MySpace, YouTube, Imeem, Revver, FaceBook and so on, one of the the majority important forms of marketing I train is the Internet live concert.

For me, it started with Stickam.com. This is a web site where you may open an account and stream live video feeds right from your PC and laptop. Just plus in a Web cam and have DSL or better connection to the Web and you’re wonderful to go.

But something I did a few years ago has become a staple in my music marketing teachings. I did a test back in 2004 and just opened a profile on Stickam and started to just randomly performance guitar and sing covers. Within a few weeks, I had around 200 friends and fans. And just to think, I was not even serious about it.

Funny thing is that even though I’ve been preaching this, many are slow to get on it. I’m thinking because there may be a fear factor that some don’t sound as good live as they do recorded. Or perhaps they just may be a solo performer and not have tracks to sing to. Either way, it’s a HUGE mistake if you are an performer and don’t do live streaming events.

An additional excellent thing about the streaming live portals like Stickam, Ustream, BlogTV (all dot coms) is that you’ve the ability to embed the live streaming video player on your own web site ; even other social web sites like MySpace and the others.

And even as a random act of occasion a profile and starting to play, while you’re streaming live, individuals click in and out of your show to see what you’re all about. This is better than playing at a coffee house or patio Venue. Plus, it is in the comfort of your space.

Yet another wonderfully cool factor about live streaming shows is that you get to interact with your fan base live in a chat room. I’ve support ed a lot of though this process and all have been blown away at the fact that they might chat with their fans amidst singing tunes.

This is likewise an extremely cool way to get new kinds of music exposed to the public. may you imagine that you play upright bass, your friend plays the kazoo and your other friend plays a mandolin? Just by the shear uniqueness, individuals will stop by and listen. Hopefully you don’t suck. It’s an open forum of chance so take it!

To me that is the the majority important thing about blowing up and marinating your fan base. Today’s marketing had jumped into hyper relationship building. That fact that you could chat with your listeners means that you get to reach out.

At the end of the day it is sociology before technology. In this case, technology is advocate ing access sociology. Oh yea, it is all for free too!