Live Music Archive

Now testimonials have got a wonderful reputation, generally…well see for yourself, this is one individuals view of this actual article:

Wow, I did not realise how simple it may be to implement this music marketing technique! R.G, Chicago.

What is the problem with this? Well for one, it is made up. I just done it. And two…who on earth is R.G?

Now this is what I automatically think about when I go through any web site, be it musical or not. The problem comes in the fact that the majority testimonials are just too distant.

Sure people could put a Internet address down and even a picture. It does actually advocate a very big amount. It makes you less distant, and now more reliable. Still, all of us are now in the 21st Century and our selling techniques ought to really keep up with the technology on offer.

The technology? That’s Flash. Now I’ve said in the past that a Web site should not be made out of Flash…with the primary reason being the search engines won’t select it up. But Flash is such a simple tool that it must be integrated into our Web sites for us to stand a slightest chance of selling anything.

So what do we need to do?

1st up is to actually embed Flash into our web sites so that it’s simple to work, like ably free, looks wonderful, simple to  set up and more than anything…fool proof for the user.

Now I’ve searched high and low for a flash player that meets those demands (I could not tell you how a lot of I’ve downloaded), and I’ve found one. Now I think that it’s a traversty that this software has not been shouted about.

You need a player- MP3 or Video (which may be found at this address: www.jeroenwijering.com. All you need to do is download either a movie player, or an MP3 player, upload the numerous players components to your website, upload an MP3 or Flash movie file (FLV), then tell the wizard (which may be found at this address: http://www.jeroenwijering.com/extras/wizard.html) where everything is stored. It will automatically give you the code. You copy and then paste it in to the source section of your HTML where you want the player…and thats it.

Simple.

As a side note: You see all of us should do everything ourselves so that all of us are not reliant on any other service. Youtube has a habit of stopping videos overnight, their quality is poor and it looks prefer all of us are cheap. Sure use YouTube for traffic generation and generating leads, but I wouldn’t use it to sell on my web site – it is not professional specifically if you are selling DVDs or software. Doubts will go into customers minds about your products quality…and the sale will walk away. There are additionally dedicated movie web sites that charge per month…but all of us want to decrease our resources output. So what do all of us do?

So the optimum way is to be clever at the start and buy a Web hosting package that’s cheap yet plentiful. Just be careful about your monthly bandwidth. Many hosting businesses now offer incredible bandwidth solutions/ month so you should not worry about that. I’m with Superb Internet Hosting who give me bandwidth of 750GB/ month…which is more than ample and at a normal hosting price. I don’t need specific video hosting, poor quality free hosting and I don’t need to pay anymore cash…bargain!

Anyway what do we actually do with our Flash players?

Ahh, I’m glad that you asked. Now this is what your competition are not doing. You see you may record customers reactions to your music (especially at a performance ) and place these as testimonials.

Promote shows by recording previous concert s/ performances. Then question some of the goers before and following to see what they think? Promise them a free ticket, T-Shirt, compact disc  etc for their trouble. If you get some bad reviews (which can happen), edit them out.

If you’re friendly with your testimonial makers, why not get them to do a short piece on your stuff? Only a handful (literally) of web sites have done this. Completely novel- they have interviewed buyers of the product to see what they think. Now that “nobody testimonial” has become a a person. It doesn’t matter now who they are. How convincing is that style of testimonial? It generates thousands of sales weekly for some web site s.

You should be using the Flash players to play your music (please no lower d quality or 1 minute play versions). Now I have better my sales by well over 100 % by doing this technique. Throughout my texts I have placed an MP3. So instead of having a bulk amount of MP3s in one place – where they may readily be forgotten, I have placed them throughout and leveraged the same  set of MP3s to a better advantage.

The Flash players ought to be used to interview your group or yourself. Because the Internet is so faceless, adding a “face” to your web site boosts your credibility ten-fold. If you are the head of the company/ web site, have you on your sales pages stating what you are actually selling- pointing out rewards to the customer, backing up your text.

If you don’t prefer what you look prefer, the Flash players should be used to play your voice to endorse and direct individuals into making the proper decision.

Got a video or DVD? Flash player it at a reasonable size and quality to demonstrate what you have. Sales will increase with a demo of what you have.

Always remember though, that some people do not want to sit down and listen to you stating what you can be done. They want to see what can be done… that is the difference. If you performance the guitar…Flash player yourself playing a certain specific style on one page and another style on another page. Therefore if I want to know how to make Flamenco music I do not want to see loads of other styles before you get to mine. Don’t speak the specific style, just performance it (and make it sound cool, vibrant and listenable).

So as you can see, there are a very large amount of scope for Flash players and they should be right up there with your top music marketing strategies.