Live Music Archive

Please accept the information below as a  drive provide ing pointers for publicizing a performance and  promote  maximum attendance and success!

Some of the recommendations might not be appropriate for your type of performance. While some of the ideas can be obvious, others can be new but worthy of a try.

I will cover the aspects of flyer/poster concert promotion and several tips for media promotion. first ly, the single the majority important thing when you want to  promote  a concert is to start delegating duties and make sure stimulate ers know what’s expected of them.

So let’s start!

Flyers and Posters – It’s important to have a well designed, eye-catching flyer or poster. It will show individuals that the performance deserves their anticipation, time and money. The  performer’s  management could offer you with some flyers or posters to start with.

If you prefer to create your own flyer or poster, you ought to find a graphics professional or pronting company willing to give services in ex differ for advertising.

If it’s the 1st time the artist is coming to your town or city be sure to include a testimonial on the flyer or poster. A flyer that simple advertises an artist or a performer will mean virtually nothing to an individual who has never heard of them!

Assign volunteers to post the flyers in places prefer ly to attract the the majority attention. Try grocery stores, Local/Regional chamber of Commerce offices, Art Councils or other communities, malls, shoping plazas, music stores, book stores, galleries and other popular gathering spots where flyers are displayed routinely but be sure to ask for permission before posting.

Don’t forget to post the flyers or posters to the performance location itself! Try to hang posters as close to the average eye level as possible.

[Media and other sources of publicity] List the concert in community calendars, Newspaper, Magazines or radio and TV stations if possible. Radio and TV stations may be willing to anounce get togethers for free.

Be sure to notice them many weeks in advance. In the listing include the date of the concert, time, location, ticket price, ticket outlets, sponsors of course and phone numbers for information.

Ask promotional material from the  performer’s  managements like interviews, video clips, song samples, photographs etc. Try to deliver the material to the media along with the news release anouncing the performance.

Make sure you follow up by phone. Ask from the management to arrange an interview with the artist(s) if possible. Discuss other possibilities.

provide  artist’s  promo material (if available) to radio stations like ly to air it.  encourage  them to performance it a lot of the time only a week or two before the concert. Have volunteers and friends telephone the stations and request more!

If you are using an answering machine make a recording using sound clips from the artist. Advertise the phone numbers available to call in newspapaer or on the radio. Include a short message in the recordings detailing concert info.

When you are Web, subscribe to any music-related newsgroups or bulletin boards. Post messages about your anticipation, plans and later, show specific information! Of course if you own a website, consider creating a special area to advertise the concert with a hot-link to the  artist’s  home page (if any).

Ask from the media to co-sponsor (sharing in work or re Venues) or to endorse the performance for publicity purposes. Assuming that they say ‘YES’ then make sure you include a ‘..co-sponsored by..’ message in the flyers and other promotional material.