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Guerrilla Marketing, Music and You

Posted by Music Archive | Posted in Live Music Archive | Posted on 26-04-2009

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Guerilla Marketing is the use of unconventional marketing techniques intended to get maximum results from minimal source s, which let’s face it; most indie musicians have minimal source s. Today, guerrilla marketing is a non-traditional, low-cost, and highly effective marketing resolution, which when used properly could reap a lot of rewards for the diligent user.
So what could you do to use guerrilla marketing to endorse further your music career? The 1st piece of recommenndation I could give you is to think outside the box. Do not do what everybody else is doing. Here area few suggestions to get you started:
• Use podcasts to broad cast your music, endorse ing to expose your music to a lot of people who could have never heard it before. Ensure that you plug your web site and where they could purchase your products.
• Why not go to your local/regional library and see If the y will allow you to do a free concert there in ex vary for a percentage of your sales of product following your show. Libraries are in dire need of funds.
• An additional simple and free way to get your name out there and seen is to write reviews on every product your own, have used, read or heard. Then post the reviews on places like amazon.com and barnesandnoble.com.
Ensure to put a small two or three sentence bio at the end of each review that has the name of any compact disc  projects you have done. You cannot post your URL there; they will delete your bio. When you post your reviews, put your vanity email address inside your “real name.” While those web sites won’t allow you to post your URL, if your URL is part of your “real name,” they do not say a word. Check out amazon.com and look for one of my reviews.
Do not use a real email address or you will end up with a lot of spam. Why is this an important step? Because people will read your reviews and you get your name out there. Most consumers are Web savvy and If the y are interested in you, will check you out.
Go after your fans with fervor and diligence, but think outside the box to get the results you desire and the exposure for your music that you need.

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