Guerrilla Marketing, Music and You
Posted by Music Archive | Posted in Live Music Archive | Posted on 13-08-2009
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Guerilla Marketing is the use of unconventional marketing techniques intended to get maximum results from minimal resource s, which let’s face it; the majority independent musicians have minimal resource s. Today, guerrilla marketing is a non-traditional, low-cost, and highly effective marketing resolution, which when used properly might reap a lot of rewards for the diligent user.
So what might you do to use guerrilla marketing to stimulate further your music career? The 1st piece of recommenndation I might give you is to think outside the box. Don’t do what anyone else is doing. Here area few ideas to get you started:
• Use podcasts to expansive cast your music, stimulate ing to expose your music to many individuals who can have never heard it before. Make sure that you plug your website and where they can purchase your products.
• Why not go to your Local library and see Assuming that they’ll allow you to do a free concert there in ex change for a percentage of your sales of product following your show. Libraries are in dire need of funds.
• An additional easy and free way to get your name out there and seen is to write reviews on every product your own, have used, read or heard. Then post the reviews on places like amazon.com and barnesandnoble.com.
Ensure to put a small two or three sentence bio at the end of each review that has the name of any CD projects you have done. You can’t post your URL there; they’ll delete your bio. When you post your reviews, put your vanity email address inside your “real name.” While those web sites won’t allow you to post your URL, if your URL is part of your “real name,” they don’t say a word. Check out amazon.com and look for one of my reviews.
Do not use a real email address or you’ll end up with a lot of spam. Why’s this an necessary step? Because people will read your reviews and you get your name out there. Many consumers are Internet savvy and Assuming that they’re interested in you, will check you out.
Go after your audiences with fervor and diligence, but think outside the box to get the results you desire and the exposure for your music that you need.

