Live Music Archive

It is the dream of al the majority every adolescent to have their own rock band, produce new sounds, reach success and everything else that all of this can bring. Screaming listeners, respect, autographs, tours, luxury hotels, glamour etc…

So,on one of those sunny days, all of us wake up from this sweet dream and, without the notion that all this time has passed by so rapidly, we’re adults, living our “normal” lives, earning just enough bread to get by, doing what our parents always wanted us to do.

I know a doctor who still dreams of having a disparate life, a life that will excite him… once he confided in me that he would gladly ex differ everything that he had built, if he might have the opportunity to go back to what he loved perfect, music (he was a guitarist in a heavy metal band).

Where do all these dreams hide?

Now you have your own company, or that job, which in societys’ eyes is respectable, in a nice company, and you decide not to let the old flame die. You decide to have a bit of fun and return to “waging a bet” in the music business.

For you to be launched as a artist, or manager of a band, you’ll need abilities in business, buying, sales, market research, man management, delegation of tasks and be fashion conscious.

All these actions together make up marketing in the world of music.

For this project, just like in any other business, you’ll need to designate a quantity which you are prepared to invest. Treat music like any other commercial adventure in your life. Never as a profitable hobby.

A Budget and Business Plan (with a target public defined) are vital, just as in a “conventional company“. This way you won’t fall into the trap of making emotional decisions, taking your attention away from your real objective.

Save your sentiments for your music.