Live Music Archive

The compact disc – the performers dream.

I’ve always wondered about this one. If I take out a compact disc, took away its plastic packaging, took away the paper and actually took away the compact disc  what do I have?

If a person said just music, amazing you would be right.

If you look at things intelligently and just sell the music rather than the compact disc, you would lower the amount of time spent to reproduce the thing, lower the hours and wages that take to produce one, lower the amount of resources on shipping/ storage/ marketing/ selling to shops.

So the biggest wonder of my time at present is this:

Why do all of us charge $12 for an album download?

As a side note- my own little gripe Why do all of us buy ebooks that are double the cost of print books and take less time and resolution to create and procure?

So with all what we know, is it a wonder then why people pirate stuff (especially when compact discs degrade/ scratch over time)?

I think the decent folk out there will buy something for what they thought the album is worth. The the majority famous example is Radiohead who said their audiences could buy and download their new album at any price they wish.

It averaged out at $5.

I had respect for Radiohead. They done something varying, at least they tried to fix a problem that the music business isn’t prepared to tackle properly.

Unfortunately they released the album in the shops as well, fleece your fans…nice style Radiohead…[growl]

But instead of thinking, wow, this is great, we have figured out what people are willing to pay, so lets do something about this. Downloading web sites are still offer ing downloads at over $10.

I went over to compact disc Baby, good standard website… most downloads $12.

And if you want to buy a CD…$12.

Nonetheless, I believe that the CD  is going to die.. It has to.

compact disc Baby also realise that, and have released HostBaby for musicians.

But artists haven’t realised the fact yet.

And neither have record companies. Assuming that they did then all of their music would be up for download at $5 a shot ( CD  presses, performers, shipping- all gone and prices decrease d). It would not put an end to piracy fully, but it would heavily dent it.

also add something else to the download- a bonus pdf, a picture  set, a discount for other downloads, a free private members website ( prefer the electronic book industry does).

Nonetheless it would additionally dent the record shops, and put people out of work in compact disc  presses. But unfortunately it’s vary. I think people would still buy music compact disc s, but as time passes- this decrease s.

On the other hand- how cool would it be to go into a record shop with a flash drive and download an album?

Still differ is needed.

And it’s the record organizations fault that we haven’t done anything about this mess yet. Unfortunately they will panic and fully try downloads in the future, but by then it will be too late. Most performers would have found out about downloading and the record organizations will downsize. Would they be necessitated in the future? I doubt it, may be to organize large performances and tours…but why else would you need one?

Bleak picture, but true…we live in a “now” society that utilises downloads. Only a few years ago we never had any real film footage website s. A few years ago there was no iTunes. A few years ago there was no Blogs or Podcasts.

Offer CDs and downloads. But when the time comes, kill the CD  and just provide downloads. You will be ahead of that CD  goal by a mile.

Simple solutions to get yourself known for free…

I read an article in a well known magazine the other day and found that they were advising performers to invest out hundreds in advertising expenses to get themselves known. True.

Is there another way?

Well yes, there is. What we have useful to us all is the Web. This exceptional medium is so underrated it is unbelieveable.

The key to getting yourself known is to spread yourself all over the Internet. Pretend that the Internet is a slice of bread, a bagel….hmm…yum.

Sorry, stay with me, you need to follow this one. If you bought some really wonderful spread, costing $100 and you only spread one quarter of the bagel (this expensive food does not go far). Now you have only one bite, only one and a random one at that, so you randomly bite into the bagel, more than prefer ly you will have much less opportunity of being found than if you spent less money on a similar spread and used all of it, all over the bagel.

Now this is what happens everytime someone logs onto the Web. You’ve one shot, you’re being targeted roughly by random and too much resources spent in one area is a remarkably bad idea. So what do you do?

Well, the primary thing is not to spend any resources if possible. If you’ve music to give out then do that. Sign up to all the MP3 hosting web sites that you may find, there are so a lot of now on the Web that they’re free and provide some cool incentives ( like unlimited bandwidth, hardrive space and such like ). The more you apply to, the more like ly that you’re not going to be missed by anyone.

This technique likewise lowers the possibility of your paid web site being shut down, having any failures in the future, or being ranked less in the search engines (with so much competition this is a high possibility).

Phase two, make sure that you’ve your own website. On each paid website put a link back to your own website, this then boosts your Public Relations rate with the search engines and boosts your link status (roughly: more links in the higher you rate). also you gain free traffic for a lot of years from these website s.

Make your homepage appealing, offer ing blogs and newsletters, even “guides and DIY articles“. Why? Well once someone comes to your website and goes away the like lihood of them returning is unusually low, and then you have lost them. This is why the newsletters and blogs are so vital, they keep the one-time visitor coming back for check-ups to YOUR website, in the absence of them trying to find you again (very unlikly).

One thing that I may never understand when I am searching through MP3 hosting web sites is “why do individuals give a range of their work on one page?” All fair and well, and much kudos for doing so, but I think that this is a has been te of Web real-estate. Your web site ought to be targeted, your name ought to be targeted. I am into Techno etc, so it is rare that I will hunt out jazz tunes. But this is what I find when I go onto a techno artists web site. My tip would be to call yourself something diverse for each type of that you do. For instance : deejay Harsh for your electronic music, Earthly for your New Age music, The Fields for your Country and Western music…you get the idea.

Having a separate name for each of your styles will then target 2-3 (or however many type ofs you do) times more visitors- a possible 100-200  percent increase in visitor downloads. But again, you would link each web site to each other just in case. You would even make up separate web sites for each type of anyway. Most people in the artist world do this. For instance : Les Rythmes Digitales who made “Jacques your body (make me sweat)”- a cool techno song, and Stuart Price are one of the same. Who is Stuart Price? Madonnas new producer under his real name. The KLF, The Physicians in the Tardis, and The Justified Acients of MuMu (no joke) are all one of the same.

Diversify yourself to get yourself known, apply to all over the place that you could and keep on adding wonderful music.

Are you a artist, singer, songwriter or artist thats wondering how you can make resources with your Independent music before you even get a record deal? Well if you have, you are reading the write article. In this series I am going to share with you a couple of ways you can make resources with your music and your also going to learn a few strategies to stimulate you make even more resources with your Independent music.

Let me start off by telling you that the perfect way to make money with your Indie music is by selling it directly to your audiences instead of trying to get distribution into the music stores or selling on iTunes (by the way, you will want to get distribution and sell on iTunes), I am just saying selling direct to audiences is better and you get more money doing it this way (which is vital, right?).

So now you’re wondering, How do I sell straight to the listeners? It’s not like you’ve your own store, right? Well, here is a hint, its staring you in the face right now…. that is right, the Internet ! The Internet is the most important way to make resources with your Independent music! Here are several reasons why the Internet is such a exceptional vehicle to use to sell your Independent music.

1. You’ve a group of people who’ll instantly buy your compact disc  when released

2. You could have your CDs selling with al the majority no effort on your part, just collect the resources and ship the CD.

3. You get more bang for your buck, advertising and marketing wise.

4. You might have other people sell your CD  for you and only pay them when they sell the CD s!

How wonderful is that! Those are just several of the wonderful things about selling your music Web using the Web. By the way, you do not even have to have a complete compact disc  yet in order to this. Of course it would be better if you did have a whole compact disc, but what Im, saying is that you might sell the singles as you complete them.

To find out what you need to get started selling your compact disc  Online, check my other article titled What You Need to Make Money With Your Independent Music Online. Till next time.

What is everybody’s preferred radio station?

Answer — W.I.I.F.M.

What’s In It For Me? What do they get by being your fan? Your client? Your Media people are going to want to know why they ought to book you. audiences want to know why they ought to continue assist ing you and buying your discs. Your booking agents want to know why they ought to continue to find shows for your band. The perfect way to keep them hooked is to tell them What’s in it for them.

Many people are inundated with massive amounts of information. In order to keep them tuned in to your message is to

1) remind them you exist and

2) to Keep it tell them what they’re going to get.

The majority of individuals in this world are motivated by two things: Fear and Greed. Fear of losing something and the Greed of gaining something. The trick is to keep it short and sweet and above all easy. K.I.S.S. Keep It easy Stupid.

You will have a divergent message for your audiences. Possibly more entertaining, light hearted, fun. Your Agents are going to want to hear something professional, responsible, business- prefer. Your Media and Press contacts will want to hear a new twist, public relations, something anybody at all could use to reach the wide st readership.

Here’s another way to keep your reader interested: Use the word “You” instead of “I”.

For example: “I could really get many people to your club if I could get booked there next month” does not work as well as “Your fans will be on their feet and screaming for more when you book our popular band now selling out rooms thru out the Midwest.”

An additional idea would be, “I’llget a brand new DVD out in the mail tomorrow” can be vary d to “You will be receiving your free DVD as soon as you fax back your info.”

These can be just semantics but when you start using them, you will see an increase in your responses. This will create momentum. When you start getting more calls, u will eventually get more gigs. excellent performances will bring in more listeners which will get you better band bookings from the agents. can you see it?

When you start locating better gigs, two things will happen. You will be able to charge more on every performance and you’ll be getting so a lot of concert able to turn down work.

We have all been around the block once or twice in the absence of our Mommies here. Or as the saying goes “You might not Dazzle me with Brilliance nor Baffle me with Bull“. Cut to the chase. Give it to me straight. Please do not think that I’m really going to believe you are ready to take the music world by storm if you are playing pool halls and coffee shops. Keep it real. Base your articles and publicity material in the Real World. You and I are not going to fall for B.S. What makes you think anyone out there is any different? Tell it prefer it is. Just add a little sizzle to the steak. Keep your marketing and press statements rousing and entertaining. we are in the business of fun.

Feel free to be a little wild and outlandish. It’s okay. individuals will not mind. We’re in an industry where individuals are looking for an escape. Let them have it to take their minds off of things. It keeps us in business. Just keep it real. Take your picture with a donkey for promo. Just don’t be the donkey.

Commit to at least six(6) months to any marketing campaign

Do not think you’re going to hit a homerun every time. Build slowly and look to just get on base. A walk is as wonderful as a hit. You need to give yourself time to find out what works. Once you do, then do that over and over. Just be sure to try as many varying marketing pieces as you might afford. Try postcards and Google Ad Words at the same time. See which one works better. Change your message to fit varying demographics and target markets. Use your creativity to get their attention. There has been a performer that sent me their promo. I had about 50 bands sending me stuff for this festival and I opened theirs’ 1st because it has been not prefer all the other packets I has been getting.

It was kind of lumpy. Inside was a Nerf Ball with the band’s name on it. Only it was really small and when you got it wet it got really big. all of us were whipping this thing around the office and throwing it at each others’ heads. One time all of us named the performer following the promotional item all of us had in stock. It was a refrigerator magnet made of knotted ropes in the shape of the letter ‘Y’. So all of us called the performer “Why Knot”. A bottle of aspirin inside and envelope might accent your opportunity headline that might something along the lines of, “Did that last performer you hire give anybody a headache?”

Be sure to stay within the bounds of the law and there is no limit to what your fertile imagination could come up with to hook them. These pointers for booking performances and creating better paying music career are found in the breakthrough new book available at our Web site. Just look at the link below. There you’ll find a step by step formula for creating music performances.

We’d love it if you check it out. Either way, I certainly hope you thought of ways you might find gigs that pay the most resources doing what you love – making music.

Contemporary media perpetuates all the old styles so that what’s popular now is what has been popular 30 years ago. If you are old enough and were around in the 60’s, you’d remember that the 30’s seemed to be an era where the music and styles contrasted greatly with the 60’s. Today in 2008 we hear much of the same that has been around in the 70’s as well as all the other eras including now’s contemporary music. This is thanks to the modern day varieties of music media that we have now. can be this surplus of variety is what prompts the “search for meaning in modern music“.

Electronic amplification has made the contemporary sound of electric guitars and drums dominate the sounds of today. PC recording with its click tracks and loops has additionally played a big part in the contemporary sound. The PC software “Band in a Box” and the like lets you build a song with pre-recorded loops and then copyright it as something original. individual ly, as a classically trained pianist and working performer, I do not like these facets of modern day music.

If you’re a artist, what’s the majority vital is to be creative as an individual whatever it is you do. Create. Then share what you create. If you make a living at it, this influences how you create, but produce just the same. If you just listen to music, you will undeniable ly listen to what you want to, and you might find a greater variety to select from than ever before.

Personally, I have produced 3 CD’s. The first one was original songs produced in a studio. My original premise for it was to win a lover back to me. Then it became an resolution to make wonderful recordings of my non-commercial styled songs that also involved the new (and married) love in my life. I have made living in music, mostly in academia (community college) and community theater concert and parties and wedding s. My other two CD’s are piano solo. One is classical and one is Christmas songs. None are commercial successes, but I make some money from the recordings from downloads all over the world.

As a result I’m trying to make money in other ways. And so I’m writing this article!

You may find my recordings at davidstahl.com and cdbaby.com/davidstahl

As I sit here writing, I might hear in the background my kids humming and singing while they play. My four year old son is trying to make up his own rhyming lyrics to a melody he’s made up on the piano and my six year old daughter is reading the lyrics for a song she is practicing for a performance.

Music has had such an impact on our lives. And I know it comes mostly from the easy task of playing kids’s music during our day. Together all of us listen, sing along, dance and even read the lyrics.

For babies and young kids music is a exceptional way to learn language and new vocabulary. And they love it. I have never met a young child that doesn’t love music.

Listening to music with your children could produce a stimulating atmosphere for your home. Different music can be used to evoke different moods and can be used to produce different environments in your home.

When my children were babies, I used to play calm classical music before bedtime. Even now we play classical music when they do art (or when I need a some peace and quiet). At other times we use livelier music to  encourage  creative movement, development of rhythm, dancing and singing along with. I don’t think we may survive a long car ride in the absence of one of our favorite cds.

I’ve likewise found music uncommonly beneficial for their education. Through music, children (and adults a like ) are able to more easily memorize facts. songs can be used to learn phonics rules, math facts, lifestyle skills and so much more. we now try to find music that teaches about topics the children are interested in. And I find myself having the chance to relearn a lot of subjects including Spanish.

Early exposure to a variety of musical styles might advocate develop a life long appreciation of music. When your children are young, you as the parent have the occasion to influence positively the music that the family members purchases. You might introduce a lot of different styles and topics before their peers take over in later years.

The biggest worth of music is that it allows us as a family to spend quality time together. Music is an entertaining alternative to TV. With music playing in the background all of us can still have conversations, read or do other activities. For some strange reason my children seem to quarrel less when their music is playing. We’ll again and again sing along to lively tunes while all of us fold the laundry and tidy up. Music can be played while all of us bake cookies or craft. Un like excessive TV which could every now and then distract from our time together, music is something that all of us can all share together, enhances our home life and promotes family time.

Nowadays there are so many excellent children’s artists and variety of albums to pick from. It may al the majority be overwhelming. Fortunately, the Internet now allows us the luxury of being able to conveniently search for music, learn about the artist, read reviews and listen to samples of their work. The following pick web sites listed below will give you a excellent start. Good luck, have fun together and allow your child to grow up loving music!

Every few years an individual rediscovers the blues. Pop music, that stuff you hear on the majority commercial radio stations, is a business. The idea is to make lots of resources by selling music prefer it has been toothpaste. You find something everybody prefers and then have competitive products that are a little divergent but all basic ally do the same thing and even though they taste a little divergent not enough divergent to bother anyone. That is pop music.

Now and again the public gets pretty tired of the same old stuff and pop music needs a little kick in the pants. Rediscovering some old form of American music the majority individuals have forgotten about and bring it out as the next new thing usually does the trick. It may be Country or Jazz or Bluegrass, but quite usually it’s the Blues.

The difference amidst pop music and type of music prefer the Blues is that there is a much smaller audiences for the type of music, but that audiences is always  profoundly loyal, keeping it going while others ignore it. Blues, being the  profoundly root of all roots music, is an undeniable choice to secure inspiration from when things are getting a little stale and it is always there in the background just waiting to be found.

In the 1st half of the twentieth century much of the the majority popular music was Blues based or at least heavily influenced by it. From Big performer Swing to Jazz to even Country music, Blues played an important part in their developments.

There were a lot of so-called “Blues Revivals” in the last half of the twentieth century. The the majority recent large one was in the mid 1980’s when there was a sudden explosion of new Blues societies and festivals all around the USA. When these revivals happen it again and again means that the loyal fan base of the music is expanded by the addition of individuals who come from other type ofs who grow to see similarities between what they like and the Blues. again and again times it is these new folks who determine the direction the music will take in order for it to reach a broad er listeners.

The the majority famous example of this has been the birth of Rock and Roll. By the mid 1950’s Blues music had lost much of its original black listeners, which had moved on to Rythm & Blues (R&B) and early Soul. What seemed prefer something new has been just a mixing bag of styles taken from Country, Swing, and mostly from Jump Blues and R& B. This is pretty much how all new musical styles come about. When you mix up a bunch of stuff in a pot and cook it awhile, the soup you end up with has tastes from all its ingredients, but there is always one flavor that stands out. Blues is ofttimes that rich flavor.

In the late 1950’s and early 1960’s another less evident revival took place with the popularity of Folk Music. This is an again and again neglected but wonderfully necessary revival because it has been a time of rediscovery and reconnection with the old guard Blues musicians. Young Folk performers were the ones who researched the old country Blues and actually sought out and re discovered many of the old Blues performers. They learned from those originators, wrote about them, got them performing again, and taught others what they had learned through books, tapes, and nowadays videos. They truly “Kept the Blues alive” in every sense of the words.

In the mid 1960’s Blues made an even greater impact on Pop Music when both American and British artists located the power of electric Blues through second generation Bluesmen such as Muddy Waters and Howling Wolf. Rock and Roll became just Rock when lead guitar styles based on Blues improvisations came to the forefront. The Blues this time has been the grittier sounding Delta style. Rock became harder sounding with Blues as it’s base. That has never gone away.

There was another small Blues revival at the end of the 1970’s when the Blues Brothers made Blues hip again. That revival created careers for some new young players and brought some of the old Blues guys back out on the road. It was the availability of all these varied acts that made the revival of the mid 1980’s possible.

Blues has always been a bit of a secret ingredient in pop music and even pop culture. It is used to revive careers and sell blue jeans. Every once in awhile it gets pretty cool again. Unfortunately, since something being cool is a short-term state of mind, Blues music has again begun to drift into the genre music status with a diminishing fans. Though there are still many Blues Festivals, they tend to lean toward Rock and Roll Blues, leaving the true Blues lover longing for another shot of more traditional stuff. Don’t worry, Blues never really goes away. It’ll be back.

Guerilla Marketing is the use of unconventional marketing techniques intended to get maximum results from minimal resource s, which let’s face it; the majority independent musicians have minimal resource s. Today, guerrilla marketing is a non-traditional, low-cost, and highly effective marketing resolution, which when used properly might reap a lot of rewards for the diligent user.

So what might you do to use guerrilla marketing to stimulate further your music career? The 1st piece of recommenndation I might give you is to think outside the box. Don’t do what anyone else is doing. Here area few ideas to get you started:

• Use podcasts to expansive cast your music, stimulate ing to expose your music to many individuals who can have never heard it before. Make sure that you plug your website and where they can purchase your products.

• Why not go to your Local library and see Assuming that they’ll allow you to do a free concert there in ex change for a percentage of your sales of product following your show. Libraries are in dire need of funds.

• An additional easy and free way to get your name out there and seen is to write reviews on every product your own, have used, read or heard. Then post the reviews on places like amazon.com and barnesandnoble.com.

Ensure to put a small two or three sentence bio at the end of each review that has the name of any CD  projects you have done. You can’t post your URL there; they’ll delete your bio. When you post your reviews, put your vanity email address inside your “real name.” While those web sites won’t allow you to post your URL, if your URL is part of your “real name,” they don’t say a word. Check out amazon.com and look for one of my reviews.

Do not use a real email address or you’ll end up with a lot of spam. Why’s this an necessary step? Because people will read your reviews and you get your name out there. Many consumers are Internet savvy and Assuming that they’re interested in you, will check you out.

Go after your audiences with fervor and diligence, but think outside the box to get the results you desire and the exposure for your music that you need.

If you are a digital music fan, you could have problems organizing your music file collection. For me, I used to have hundreds of MP3 files lumped in one folder in my hard drive. may you imagine the pain I had to go through to find one specific tune to listen to?

Organizing your music files is an necessary skill to learn. Once your collection is wonderful ly sorted out, you will be able to find the songs you want promptly and easily. So session aside some time and read through the following tips I’ve come up with.

1. Start Subfolders – The single the majority necessary tip for organizing your music files is to produce subfolders in your hard drive. Do not ever leave your MP3 files in one large folder called C:My Music. Start subfolders prefer C:My MusicClassical, C:My MusicPop and C:My MusicSoundtracks.

2. Ensure your ID3 Tags Are Correct – ID3 tags are used to store vital information about MP3 files. Things prefer the song title, artist, album are kept and will be displayed by your MP3 player. Take the time to properly edit these tags – a lot of MP3 files you download have the ID3 tag information all wrong. A wonderful software program for editing ID3 tags is TagScanner.

3. Invest in Good Music Management Software – There are a few wonderful pieces of software out there for managing music files. Two good ones come to mind. The 1st is MediaMonkey and the second is MusicMatch Jukebox. Both programs offer wonderful music management features like an integrated music player, CD  burning features and ID3 tag renaming.

4. Get Your Music Files from Legal Sources – If you have been downloading music using P2P (peer-to-peer) file sharing programs prefer KaZaa, you’ll incredibly prefer ly get music files which have strange names prefer 56_HeyjAck.mp3. My advice: Get your files from legal sources prefer On-line music services iTunes or Napster and you’ll avoid this problem.

5. Establish Good Playlists – Most software music player (e.g. Winamp) will allow you to produce playlists. For instance, say you are in the mood for rock songs, you might point to your folder called C:Music Rock n Roll and produce a playlist from that folder. Save the playlist following it’s created. When you next feel like listening to those songs, all you need to do is load that playlist instead of trawling through your hard drive and folders.

6. Get A Huge Hard Drive – I recognize that this sounds a little crazy – but running out of disk space may and will ruin your well-organized music collection. Make sure you have enough hard disk space to seller your music files. Say you have 10,000 music files that you absolutely must retain and listen to. It is a decidedly bad idea to store, say, 8,000 files in Hard Drive A and 2,000 files in Hard Drive B. Very messy. It is better to seller them all in one hard disk. So get your hands on the biggest hard drive you may find.

I hope this post stimulates you to organize your music collection a little better. I know it takes quest, but once your music collection is properly catalogued, listening to your music collection will be a much more pleasant experience. So do not hesitate – get organized now!

The very very ultimate   goal of most artists who use MySpace.com is to attract a record label. Earning a contract to record an album can be a artist way into the music business. But what can you do to attract record labels? Creating a profile page and uploading music is a nice start, but by no means is it the end of your marketing endeavor s. Following you will find a few ideas on attracting a record label and getting them to take notice of your skill.

Music Marketing Tip#1: Upload a Variety of tunes

Just because you’ve to list the type of music you perform does not mean you’ve to upload songs that only reflect that type of ! Show record labels and listeners that you’ve other musical interests by uploading songs that are diverse from one another. This will show you r range, ability to attract listeners from other type of s, which increases your marketability, and prove to record labels you’re value investing in.

Music Marketing Tip#2: Fuel the Fan Fires

Record labels conduct searches on MySpace everyday looking for skill ed musicians. One way to get them to avoid on your profile page is by showing them you have a strong fan base. The more people who visit your website, the more popular your page becomes there. Use the marketing tools available in order to capture fan interest.

Record labels want to sign those who are already experienced in working crowds during shows and who have a strong Internet presence because it makes promoting the music much easier. Having a strong fan base will make selling records and make promoting concert tours and other public appearances much easier.

Establish a buzz on MySpace.com by attracting more listeners to your page. Join MySpace.com forums, list upcoming gatherings, and advertise your page on fliers, business cards, and other marketing materials as this will prompt listeners who have seen your live shows to visit and download your tunes.

Music Marketing Tip#3: Contacting Record Labels

Locating information about record labels is simple because of the Web. Instead of sending a copy of your latest compact disc  or a few of your tunes, you can send record labels the link to your MySpace profile page. Music executives will appreciate this much more than strange pieces of mail showing up at their offices. Sending a quick email with your contact information can be enough to get you noticed. Research record organizations to see which ones cater to your type of, and which ones accept email from musicians.

Music Marketing Tip#4: Selling Your Album on MySpace

If you release an album on your own, sell it in order to generate buzz and additionally catch the attention of record labels. Being able to show record labels that you’re a professional performer who is passionate about music will performance you apart from the rest.

Attracting record labels will require you to remain diligent about marketing your music on MySpace. Uploading tunes, using marketing tools such as blogs, video, and photos will help record labels get a better idea of what your sound. Use these marketing tools and others offer ed and go showcase your musical skill s.

It is the dream of al the majority every adolescent to have their own rock band, produce new sounds, reach success and everything else that all of this can bring. Screaming listeners, respect, autographs, tours, luxury hotels, glamour etc…

So,on one of those sunny days, all of us wake up from this sweet dream and, without the notion that all this time has passed by so rapidly, we’re adults, living our “normal” lives, earning just enough bread to get by, doing what our parents always wanted us to do.

I know a doctor who still dreams of having a disparate life, a life that will excite him… once he confided in me that he would gladly ex differ everything that he had built, if he might have the opportunity to go back to what he loved perfect, music (he was a guitarist in a heavy metal band).

Where do all these dreams hide?

Now you have your own company, or that job, which in societys’ eyes is respectable, in a nice company, and you decide not to let the old flame die. You decide to have a bit of fun and return to “waging a bet” in the music business.

For you to be launched as a artist, or manager of a band, you’ll need abilities in business, buying, sales, market research, man management, delegation of tasks and be fashion conscious.

All these actions together make up marketing in the world of music.

For this project, just like in any other business, you’ll need to designate a quantity which you are prepared to invest. Treat music like any other commercial adventure in your life. Never as a profitable hobby.

A Budget and Business Plan (with a target public defined) are vital, just as in a “conventional company“. This way you won’t fall into the trap of making emotional decisions, taking your attention away from your real objective.

Save your sentiments for your music.