How To Encourage A Concert The Creative Way
Posted by Music Archive | Posted in Live Music Archive | Posted on 31-10-2009
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Do not know how to encourage a concert? Well that is could not unusual because there really isn’t one method you may use for each concert or event. Concert promoters make a fortune doing this for a living so certainly you cannot expect my humble little price of the Internet to be able to tell all, but I may offer some pointers and ideas.
I used to promote seminars, not really gigs but when I advocate ed a friends performer get some publicity and promotion it seemed to work. I got some new suggestions from a book and they seemed to advocate to.
First – contemplate who your target audiences is. What other performances / performances / get togethers would they go to? all of us gave out flyers at other performances in the area where other artists in the same musical style played. Hence our target audiences has been there and an simple target. One of the artists even announced our performance for us at the end of the performance.
Second – flyers. Okay, I ought to have made this the first point – I was just testing you!. Try to put them up / hand them out where your target fans will see them (take a hint from the first tip) and make sure you do not just litter the place and aren’t posting them anywhere illegal. Ensure they will stand out, so colour is nice, but expensive. You’ll be able to get a lot of more leaflets / flyers out there if you buy black and white. It can be an idea to go to the Regional college and see if you could get a graphic design student to design a leaflet for you in ex differ for free tickets.
Thirdly – get on the web. MySpace.com has a amazing music section, and it cannot hurt to promote your concert here. can be link to a Youtube video of your band playing, or put clips from your last performance if you’ve a video of the event.
Fourthly – the majority Local papers have a what’s on persuade or get togethers page. Make sure you’ve a listing here which is oftentimes free. Is your concert newsworthy in any way? Try contacting the paper to see Assuming that they will do a write up. Are you playing for a charity or worthy event? Are there any unusual circumstances around the gig? On a slow news day the paper might just get your photo in the paper and give a small write up. Try getting a free mention on the radio as well.
Fifth – Alice Copper was played in London. To promote the show he had a large truck drive around with an advertising board on the back. The truck “happened” to break down right in the middle of London, and caused traffic jams that made the news. people in the United Kingdom (UK) saw a large picture of Alice Cooper right on there television screen, and soon everybody knew Alice was playing a concert in the United Kingdom (UK). At this point, I don’t suggest you do this, but be creative. What about putting stickers promoting your event on coins, pasting flyers to your vehicle and leaving it parked in a busy car park where lots of people will see it. Try putting stickers on any mail you send out – you’d might be surprised how a lot of pairs of hands that mail goes through!
I think that is enough for know to wet your appetite. As a last thought, think about your budget. It is very simple to invest a lot of money promoting a concert if you don’t know how. I have learned from some of my mistakes which is why I bought the book – I try to learn from other individuals’s mistakes these days.
If you really want to know how to encourage a performance and get the full range of techniques I suggest taking a look at the book as well.

