Promoting Your Music On-line
Posted by Music Archive | Posted in Online Music | Posted on 31-08-2009
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Promoting your music Internet has never been as simple as it is now. In 2008. And for audiences and performers a prefer, this is incredibly exciting.
Why is music promotion easier now for the average performer, band and songwriter? Why has been it hard before?
There are two key reasons why music promotion has been hard before.
1st ly, music production and distribution was largely the domain of five large record organizations.
Between them they controlled a catalogue of some 3.5 millions songs (2004). This catalogue of songs took over seven decades to compile. And they were only growing their catalogue by a negligible 36,000 or so albums each year.
Secondly, their power was based on controlling an offline based, bricks and mortar music business where fans purchased expensive compact disc’s from record shops.
How easy do you think it has been to get your tunes noticed, produced blockbuster-marketed in those times?
Why’s it easier now?
Mark Vidler, of Go Home Productions in the United Kingdom (UK), summarizes the rewards of the new music environment.
“You don’t need a distributor, because your distribution is the Internet. You don’t need a record label, because it’s your bedroom, and you don’t need a recording studio, because that’s your PC. You do it all yourself.
In just 37 words, a performer has just related you what things have change d.
Web marketing pioneer, Mark Joyner, observes on his easy ology blog that You don’t need a label. You don’t need an agent. You don’t even need a immense budget. Some people do this on a zero-dollar ad budget.”
In just 27 words, a marketing maven has given you three success secrets for promoting your music Internet.
Let us put the experts aside for a second and bring it back to you, the songwriter, the artist, looking to make music to share with audiences.
In the beginning when you’re holding down a day job, scores and hundreds of listeners will make you feel famous.
When you’ve played to hundreds then you will want to play to thousands of fans. When thousands have viewed your videos or downloaded your music, then it will feel normal to shoot for millions of video views, downloads and sales.
And you know what? In the Web age, going for millions of listeners is just that: normal.
Let us look at just one specific Internet development that underlines the new normal.
MySpace started in February 1999. In February 2008, MySpace has musician profiles numbering 13.4 millions. Musicians typically register for three profiles so 13.4 million profiles actually represents around 4.45 millions musicians and bands.
That is quite several.
Each profile provides their visitor an average three tunes to listen to. Which means that on MySpace.com alone, there are about 13.4 million tunes posted.
That is 13.4 million tunes.
Did you notice what just happened? In nine years (less than one decade) MySpace has compiled more tunes faster than the record companies.
Virtually four times more tunes seven times faster!
What a record company nightmare. Worse, this is only one Website that is buried them. What about all the other music web site s?
iTunes for example, are up to a million paid music downloads. Daily.
Has the game vary d or has the game vary d?
Has promoting your music Online just got easier or has it just got easier?

