The Web has revolutionized the way all of us do business. You could start an On-line business for less than $100.00 and start earning a decent amount of income off of it. Because of this, there has been an explosion in the ‘ Web Marketing‘ world. I do not contemplate myself an Web marketer, but I have studied a lot of of them and have learned some ‘out of the box’ techniques that you could readily apply towards bands. Here are just a few of the a lot of suggestions I could give you:
* Give 1st One way to get something from other is to give to them 1st. In music, one way to build a fan base is to play at Clubs that do not charge a cover and invite people to come as your guest. You definately do not want to play a lot of Clubs for free, so you need to somehow communicate that you are doing this for your fans without saying it outright. You could say, “Hey guys, just to show you are appreciation, Flaming Onions would like to personal ly invite you to this special concert just for you! It’s totally free, so bring your companions and we’ll see you there!” They will come, because they believe that this is a gift from you and the won’t want to miss out!
An additional way to give 1st is through our products. Giving away products has gotten a lot easier since the development of the Web. Digital music is HUGE! Better yet, it costs little to duplicate.
Have you thought about giving away one or two tunes from your new album? What do you think would happen if you did, and left your fan’s favorites available only if they purchased it? 1st of all, they are going to love the fact that you gave them part of your album for free! It’s al most like a free trial that they get to keep. Because you were willing to do this for them, they will be more like ly to buy it from you. Give 1st, and they will give back to you!
* Cross-selling/Up-selling Have you ever gone to McDonalds, ordered a burger and received the question, “Would you like fries with that?” Have you ever ordered one of their value meals and received the question “Would you like to Super-Size that?” What you heard, while innocent enough, was an amazing marketing idea that has been used by On-line merchants all over the place !
It’s a way to increase sales to the same customer (who has bought a product) by introducing other products in your product range. If customers buy a Flaming Onions compact disc, you could ask If the y want to buy a Flaming Onions t-shirt as well.
Seems simple enough, but let’s think a little more out of the box. Let us say the Flaming Onions’ compact disc sells for $15 and brings in a profit of $10 per album. Let us furthermore assume that their t-shirts sell for $10 and bring in a profit of $6 per shirt.
What If the Flaming Onions Value Pack (consisting of 1 autographed compact disc, 1 t-shirt, and the album emailed to them in MP3 format with bonus track for their iPod and a desktop background pic for their computer ) sells for $25? I’m willing to bet that this approach sells more. The digital products, as I mentioned above, cost little to duplicate.
You profit would be the same, but I guarantee you would sell more!
* Email List This is might the most important tool that is used by On-line organizations. Web Marketers swear by email lists and base a lot of, if not all, of their systems around them. The idea is simple, you offer a list for fans to keep track of your performer and all they have to do is give you their Name and email address.
You now have a way to directly communicate to them, and better yet, they wanted it! You could promote upcoming shows and album releases. You could create contests and drawings for those that are signed up. You could give those who are signed up a special discount on merchandise. The possibilities are infinite. One thing to recall is to only send them things they would want to know. They signed up to hear more about you, so they do not want to receive any forwards stating that If the y sign up for this offer, they could receive a free laptop, blah, blah, blah! Do not abuse your list. Take care of them. This is an elite group of people who wanted to be a part of your success, so treat them that way.