Indie Music Industry – Know Your Local Scene
Posted by Music Archive | Posted in Indie Music | Posted on 15-04-2009
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Here is might the most important music business tip you will ever receive:
“Join up and subscribe to every indie music business and DIY performer promotion email list, newsletter and source that you could get your hands on and read everything that you receive”.
I mean it when I say that too much information is much better than not enough, if what you have joined up or subscribed to is not giving you the information that you need then you could just opt out and un-subscribe.
Most web sites that offer these things have the integrity to do as you ask.
Read what you receive, make notes, ask yourself if it’s relavent for you and the place you are living in, integrate the information into your knowledge base.
The only way to capture this knowledge is by research, and the Web is the best place to research anything.
Researching on the Web though will only give you general (but nonetheless truly important ) indie music business knowledge. The real power comes from knowing your local/regional scene and becoming active in it.
Here are some ways that you could do this:
1. Establish reading the music magazines in your area. local/regional street press is an invaluable tool in letting you know what is going on in the local/regional industry. Generally these magazines have features/interviews with local/regional bands, a performance guide ( amazing for targeting where to play), industry news and so on.
2. Go and see some local/regional bands. Check out your competition (I mean that as a figure of speech the most important thing about a heal thy indie music business is the community that builds from the music and the people who play it), introduce yourself, get out there amongst it all and immerse yourself in the vibe. Get familiar with the places these artists play at and know who to talk to when it’s your turn to play there.
3. If the re are music associations where you live, join them. Anything that aids indie music on an association level seek it out and join up. If it costs money to do that then do it (generally its not an expensive exercise). Joining these types of associations instantly gives you a sense of community and solidarity. furthermore the amount of information you will capture about your local/regional area will be huge.
4. If the se local/regional organizations have web sites then bookmark them.
Need I say more on this topic. Most web sites for offline organizations offer more to On-line users of their services. It pays to be an active On-line user. One advantage that comes to mind is the fact that you are able to participate in forums and messageboards which, in time will become influential DIY marketing tools for you.
You got to start somewhere and the best place to start is with your own local/regional area. As you expand your knowledge base you will work out ways to further your career and hopefully a snowball effect will start.
Once it stars, HANG ON!

