Real World Marketing Marketing For Musicians
Posted by Music Archive | Posted in Indie Music | Posted on 30-04-2009
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Are you a musician, singer, songwriter or artist thats wondering how you could make money with your Indie music before you even get a record deal? Well if you have, you are reading the write article. In this series I’m going to share with you a couple of ways you could make money with your music and your furthermore going to learn several strategies to endorse you make even more money with your Indie music.
Let me start off by telling you that the best way to make money with your Indie music is by selling it directly to your fans instead of trying to get distribution into the music stores or selling on iTunes (by the way, you will want to get distribution and sell on iTunes), I’m just saying selling direct to fans is better and you get more money doing it this way (which is important, right?).
So now you are wondering, How do I sell straight to the fans? It is not like you have your own store, right? Well, here is a hint, its staring you in the face right now…. that is right, the Web ! The Web is the greatest way to make money with your Indie music! Here are several reasons why the Web is such a amazing vehicle to use to sell your Indie music.
1. You have a group of people who will instantly buy your compact disc when released
2. You could have your compact discs selling with al most no resolution on your part, just collect the money and ship the compact disc.
3. You get more bang for your buck, advertising and marketing wise.
4. You could have other people sell your compact disc for you and only pay them when they sell the compact disc s!
How amazing is that! Those are just several of the amazing things about selling your music On-line using the Web. By the way, you do not even have to have a complete compact disc yet in order to this. Of course it would be better if you did have a whole compact disc, but what Im, saying is that you could sell the singles as you complete them.
To find out what you need to get started selling your compact disc On-line, check my other article titled What You Need to Make Money With Your Indie Music On-line. Till next time.
What is everybody’s favorite radio station?
Answer — W.I.I.F.M.
What’s In It For Me? What do they get by being your fan? Your client? Your Media people are going to want to know why they should book you. fans want to know why they should continue aid ing you and buying your discs. Your booking agents want to know why they should continue to find performances for your band. The best way to keep ‘em hooked is to tell them What’s in it for them.
Most people are inundated with massive amounts of information. In order to keep them tuned in to your message is to
1) remind them you exist and
2) to Keep it tell them what they’re going to get.
The majority of people in this world are motivated by two things: Fear and Greed. Fear of losing something and the Greed of gaining something. The trick is to keep it short and sweet and above all simple. K.I.S.S. Keep It simple Stupid.
You’ll have a diverse message for your fans. Possibly more entertaining, light hearted, fun. Your Agents are going to want to hear something professional, responsible, business- like. Your Media and Press contacts will want to hear a new twist, public relations, something everybody could use to reach the broad st readership.
Here is another way to keep your reader interested: Use the word “You” instead of “I”.
For example: “I could really get a lot of people to your club if I could get booked there next month” doesn’t work as well as “Your fans will be on their feet and screaming for more when you book our popular performer now selling out rooms thru out the Midwest.”
An additional idea would be, “I’ll get a brand new DVD out in the mail tomorrow” may be vary d to “You’ll be receiving your free DVD as soon as you fax back your info.”
These may be just semantics but when you start using them, you will see an increase in your responses. This will create momentum. When you start getting more calls, u will eventually get more gigs. amazing performances will bring in more fans which will get you better performer bookings from the agents. could you see it?
When you start finding better gigs, two things will happen. You’ll be able to charge more on every performance and you will be getting so a lot of performances able to turn down work.
We’ve all been around the block once or twice without our Mommies here. Or as the saying goes “You could not Dazzle me with Brilliance nor Baffle me with Bull”. Cut to the chase. Give it to me straight. Please do not think that I’m really going to believe you are ready to take the music world by storm if you are playing pool halls and coffee shops. Keep it real. Base your articles and publicity material in the Real World. You and I are not going to fall for B.S. What makes you think everybody out there is any diverse? Tell it like it is. Just add a little sizzle to the steak. Keep your marketing and press statements inspiring and entertaining. all of us are in the business of fun.
Feel free to be a little wild and outlandish. It’s okay. people won’t mind. We’re in an industry where people are looking for an escape. Let them have it to take their minds off of things. It keeps us in business. Just keep it real. Take your picture with a donkey for promo. Just do not be the donkey.
Commit to at least six months to any marketing campaign
Do not think you are going to hit a homerun every time. Build slowly and look to just get on base. A walk is as wonderful as a hit. You need to give yourself time to find out what works. Once you do, then do that over and over. Just be sure to try as a lot of diverse marketing pieces as you could afford. Try postcards and Google Ad Words at the same time. See which one works better. Change your message to fit diverse demographics and target markets. Use your creativity to get their attention. There was a performer that sent me their promo. I had about 50 artists sending me stuff for this festival and I opened theirs’ 1st because it was not like all the other packets I was getting.
It was kind of lumpy. Inside was a Nerf Ball with the band’s name on it. Only it was really small and when you got it wet it got really big. all of us were whipping this thing around the office and throwing it at each others’ heads. One time all of us named the performer following the promotional item all of us had in stock. It was a refrigerator magnet made of knotted ropes in the shape of the letter ‘Y’. So all of us called the performer “Why Knot”. A bottle of aspirin inside and envelope could accent your opportunity headline that could something along the lines of, “Did that final performer you hire give everybody a headache?”
Be sure to stay within the bounds of the law and there is no limit to what your fertile imagination could come up with to hook ‘em. These suggestions for booking performances and creating better paying music career are found in the breakthrough new book available at our Website. Just look at the link below. There you will find a step by step formula for creating music gigs.
We would love it if you check it out. Either way, I certainly hope you thought of ways you could find performances that pay the most money doing what you love – making music.

